Record stores have long served as resources to purchase music, and as community retreats for people to come together. With the rise of digital music downloads and online shopping, record stores have suffered, but are still an important part of the community.
Cow Records, located in Pacific Beach, California has been around since 1987. Without a developed brand, customers are sometimes unsure of what they sell, and the store has minimal recognition in the community. This rebranding focuses on making the image of music and vinyl a central aspect of the brand, and making the Cow a secondary element.
The logo is minimal, keeping the focus on music. The visual elements of the cow and textures shape the personality of the brand, while language brings all of the collateral back to the idea of music. The color palette reflects the location of Cow Records, situated directly on the beach.