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Reality Check

Traditionally the Public Service Announcement has been a way to make people aware of social issues and change attitudes towards problems that may not directly affect these individuals.

Reality Check addresses the idea of the public service announcement with a humorous approach to everyday problems that affect them directly. These “announcements” serve as a way to keep individuals grounded and get their lives on track.

Bright colors and hand-drawn type were used to contrast the dry tone of the announcements. The type was inspired by hand painted signs and an all-caps style was adopted to reinforce the idea of the public service announcement and grab attention.